Understanding the top of Google can motivate you, but more importantly, it should educate you on what type and methods of key word research is critical to your web page's success of making it to the top of Google. It is essential that you know; for every web page, Google indexes the title, meta tags, headers, content and links to ensure accurate placement on Search Results pages for the truest and most applicable benifit to Google Searchers.
Knowing this, you will want to know three things;
1. Why someone will search for your page?
2. What will they type in the 'Search Box'?
3. What is the most likely key word or phrase that best relates to your page.
Key Words For The Top Of Google
Key words are the most important fact of ANY website or webpage. For any webpage, the most used keyword that fits your target of searchers, is not only best to know, but critical to being on top of Google. There are many tools for researching keywords, but two are recommended here;
Google Adwords Keyword Tool - Free
Market Samurai - Paid Tools but worth it. (find it on google)
Use either of these tools, get acquianted with them, view tutorials, etc. They are soon going to be your best friend. The best friend that puts you on top of Google because of Key Words and their best possible use.
Expected Webpage Traffic On Top Of Google
Although using the free Google adwords tool will help esitmate how often a search term of key words is used, it is worth the extra money to use the paid program and get very detailed data of expected clicks per day, and other competition data that will make it easier to ensure you use just the right search phrase or key words to get you on top. Although we don't have affiliation with the paid program, I can assure you, we use it hundreds of times a day for any idea that just pops into our head, and it's made a world of difference. Remember here, the key is to find search phrases that are searched often, but with low compition levels.